Character Lures

OUR MISSION

Our mission is to provide high quality fishing tackle with trust, Expertise and innovation. Buy with confidence knowing that Character Lures uses quality and stands by it 100% quality is key to our business.

Character Lures Tackle is designed to withstand tough fishing conditions.

We are dedicated anglers just like you!

We get up early in the morning with anticipation to fish, holding on for what could be the fight of your life!!!

Character Lures is in Idaho.

Loving the outdoors, Fishing has always been a therapy, Along with having peace of tranquility. Taking pictures of the moment that will never repeat it self. Our passion grew to custom paint fishing tackle. bringing character to each one. this is why we call our business Character Lures!!!